It is with much regret that I close off this blog.
It has been a great experience and I hope to do something similar in the future,
Goodbye!
Wednesday, March 31, 2010
This blog is now CLOSED
Posted by LATYMERMEDIA at 3:08 AM 0 comments
Tuesday, March 30, 2010
Summary of our opening sequence
Posted by LATYMERMEDIA at 11:55 AM 0 comments
Labels: coursework, Evaluation, Summary of opening sequence
Monday, March 29, 2010
Evaluation: 7. Looking back at the prelim
Posted by LATYMERMEDIA at 12:40 AM 0 comments
Labels: coursework, Evaluation, Question 7
Evaluation: 6. What have you learnt about technologies from the process of constructing this product?
- We used Adobe Premier Pro to edit and construct our whole sequence
- I can now very confidently use multiple audio and video tracks in order to layer certain tracks over each other maximising the creative possibilities we had.
- I can quickly capture any footage off of our camera due to the ease of using a shot log and visual cues in our uncaptured footage.
- I can now use all the EQ settings in Adobe Premier Pro to cut out unnecessary high tones and boost lower frequencies to produce as nice a sound as possible in our audio tracks
- I used Adobe After Effects to try and track motion in some shots so that we could stick titles to surfaces. Although this was not used in our final sequence due to problems with finding tracking points I did manage to learn how it was done which will be useful when working on similar projects in the future.
- Having the role of director I can now direct a shot professionally by organising everyone including actors and camera operators.
- Having used blogger throughout the production process I have become very good at all technical aspects of blogging such as embedding videos and writing html codes to adjust page layouts.
- We used youtube very often to upload all our videos, this included our rough cuts, final sequence and behind the scenes videos
- We used Facebook to communicate about issues such as shooting dates and allocating tasks
We learnt to use the tripod in many new interesting ways. It was used for a few normal steady pan shots but was also used as an extension when filming track shots up the stairs
- Although I already knew about most of the technical aspects of filming and editing I am now able to do these much more efficiently and probably a lot better than before.
- Working with manual focus and exposure settings was a first and was really interesting because it definitely made our sequence noticeably look nicer.
- If I was ever doing this project this again I would experiment further with tracking motion and manual camera settings. By clearly placing tracking points in each shot tracking motion would be a lot easier and we could try focus pulling to create variety in shots.
- If i were advising other groups i would advise them to all be ambitious when using software and hardware because even if it ends up not working it is a very rewarding experience. Our tracking motion with titles turned out not to work but our use of manual focus and exposure worked very well
Posted by LATYMERMEDIA at 12:40 AM 0 comments
Labels: coursework, Evaluation, Question 6
Evaluation: 5. How did you attract/address your audience?
In order to attract our target audience of young males and teenagers we chose a mix of two genres that are extremely popular with these demographics. This of course was a mix of action and thriller to create an action thriller film.
This brainstorm shows a list of the themes, iconography, characters and narrative patterns that occur within action thrillers:
Here is a list of a few other elements included in our film to attract the target audiences as much as possible:
- This genre has been proven to work we stuck very closely to what an audience would expect from an action thriller because it has been proven to work over and over.
- Characters are from the same group as our target audience so are easily related to
- The film includes many emotional pleasures such as its ability to make the audience fearful and build suspense and tension
- Build up of enigma throughout the opening sequence, why is this young male being chased?, provokes intellectual participation of the audience encouraging them to engage try and figure out what is happening
- The film has a high budget feel which is much more popular among our target audience than low budget independent films
Here are a few screenshots showing all the themes included in our opening sequence:
Uses and Gratifications
- Our film includes mainly emotional pleasures to stimulate the audience. Our film targets the fears within audiences to make them feel scared and excited with all the action and suspense packed into the film.
- Our film includes some intellectual puzzles due to the amount of engima that is created throughout the opening sequence and encourages the audience to figure out what is happening
- Some parts of the audience may get pleasure out of all the different technology that is seen in the film later on
Marketing
In order to ensure as large of an audience response as possible a successful marketing campaign needs to be deployed that will appeal to the audience. Here are a few ideas on how that could be done:
- Advertisments on buses. These are typically used for film releases and are successful at reaching a broad audience
- A campaign on a social networking site such as Facebook. Since this platform of media is used by a massive majority of our target audience it will definitely raise awareness of the film
- Billboard posters. These again are very successful at reaching a broad audience
- Tie-ins with popular products such as Coca-Cola. Since this product is consumed regularly by most of the target audience it will definitely raise awareness of the film.
Posted by LATYMERMEDIA at 12:40 AM 0 comments
Labels: Audience, coursework, Evaluation, Question 5
Evaluation: 4. Who would be the audience for your media product?
Primary Audience
- Male
- Aged 15-30
- May not neccessarily be a film fanatic but enjoys going to the cinema
- Enjoys going out with friends, partying, gaming, sport and social networking
- May have an averagely paid job or may still be in education
- Girls of the same age that may enjoy action films or are taken to see the film by their boyfriends
- Older males who still enjoy action films or gaming
- Families with slightly older children
Posted by LATYMERMEDIA at 12:40 AM 0 comments
Labels: Audience, coursework, Evaluation, Question 4
Evaluation: 3. What kind of media institution might distribute your media product and why?
- 'AX Production's funded our film
- They are an institution known for funding high budget films with mass audiences
- Typically make action/adveenture films
- Perfectly suited our film due to the mass audience reach we tried to have and the genre of our film
- Similar to 'Sony Pictures Entertainment'
- Produce and disribute high budget films
- Most films produced are action films although some cross over into the family market
- Films produced include the Spiderman franchise and Men in Black
- 'Focus Entertainment' is the international distributor for our film
- They always handle films with a massive audiences and international releases
- Passed on the local distributing rights of our film to the UK distributor 'Infinite Pictures'
- 'Infinite Pictures' handles the local distribution of our film
- Having a local distributor as compared to a large international one is useful because they are more suited for a UK audience and will know how to target them effectively
- The relationship between 'Focus Entertainment' and 'Infinite Pictures' is similar to the relationship between 'Paramount' and 'Icon'
- 'Icon' takes on 'Paramount' films and distributes them to UK audiences
Posted by LATYMERMEDIA at 12:39 AM 0 comments
Labels: coursework, Evaluation, Institutions, Question 2
Evaluation: 2. How does your media product represent particular social groups?
• His actions are all very focused and concise showing no hesitation and complete control over the situation
• His facial expression is constant and calm throughout the sequence again showing control and power
• He is dressed in plain clothing showing a mature serious look about him
• He carries a gun throughout giving the audience the feel that this character is very experienced
• His actions are very quick and inconsistent. This represents his inability to think straight when put into a stressful situation and due his lack of experience he is unable to make the right decisions
• He is dressed in more fashionable clothing showing his youth
• His face has a constant expression of fear and he is heavily breathing throughout showing how panicked he is and his lack of control of the situation
• At the end of the sequence he tries to attack the older character showing the foolishness is his youth since attacking an older man holding a gun is probably complete stupidity on his part.
Overall the representation of age in this opening sequence draws on the experience of age in contrast the foolishness of youth. This conforms to the expectations of society since younger people are known to stereotypically think they know more than they do.
Posted by LATYMERMEDIA at 12:39 AM 0 comments
Labels: coursework, Evaluation, Question 2
Tuesday, March 23, 2010
Evaluation: 1. In what way does your media product use, develop or challenge forms and conventions of real media products?
We felt that these three films accurately represented the genre. The themes that are clearly present in all three include; fear, isolation, death, violence, revenge, speed, action and suspense. We tried to replicate these in our opening sequence. Our opening sequence included most of, if not all of these themes thus solidifying its position as an action thriller. The action and speed are clear throughout the begining as the victim runs into his own house. The suspense, fear and isolation is created as the victim hides in his own home and violence is present at the end in the fight scene.
We did not challenge the genre much because being a fan of action thrillers i knew it was a tried and tested genre that always pleased audiences. However we did include more enigma perhaps than a standard action thriller. This was done through the use of the ending where the screen turns to black after our victim is hit with a gun. The audience are left questioning whether the victim is dead or alive. This in no way challenges the genre but it does develop it slightly adding more thrilling and suspending elements.
Iconography
In order for our genre to be clearly established we wanted to include as much action thriller iconography as possible.
This is a mood board showing a summary of the action thriller genre and inconography associated with it:
Characters
The Victim
Our victim
Our villain
- The contrast between the comfort and safety of the family home and the danger of the event taking place within it.
- The fear that the victim character shows compared to the calamity of the villain
- The difference in high levels with the victim hiding at the top of the house while the villain approaches from lower levels
- The difference in the villains dark and mysterious clothing compared to the victims light and casual clothing
'Bourne Ultimatum' is a film with a very similar structure to ours. It begins with titles on black screens and then kicks straight into action.
Style
When deciding on the style we wanted to portray our group was always certain on having a fast paced film with an epic film. To create this we had to use a number of techniques:
- A powerful soundtrack that follows the pace of the sequence, (fast at the begining, then slowing and quietening as tension starts to build), gives our film a well rounded proffessional film because it adds to all the themes being thrown at the audience
- The film begins with extremely fast cuts making the pace insanely quick. This really gives off the action epic feel we were going for. The pace slows throughout, helping build tension and hook the audience.
- We rarely used the tripod for any shots to give more of a raw feel to our sequence. This really helped add more interesting shots adding to the fast and blurred feel.
- We added a lot of contrast when editing to make our film look more glossy and proffessional.
This is a chase sequence from 'District B13' which i personally took inspiration from and aimed to portray the same style. I think the chase is very comparible to ours when looking at style.
Posted by LATYMERMEDIA at 2:08 PM 0 comments
Labels: Characters, coursework, Evaluation, Genre, Iconography, Question 1, Themes