Primary Audience
- Male
- Aged 15-30
- May not neccessarily be a film fanatic but enjoys going to the cinema
- Enjoys going out with friends, partying, gaming, sport and social networking
- May have an averagely paid job or may still be in education
Mood board representing lifestyle of our primary audience
Secondary Audience
- Girls of the same age that may enjoy action films or are taken to see the film by their boyfriends
- Older males who still enjoy action films or gaming
- Families with slightly older children
With both these audiences combined it creates a very braod audience. All audiences that this film targets are the main population of cinema-goers. For this reason the release of this film will be massive with the UK population as a whole being targeted along with othe countries when this film sees an international release.
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