Evaluation: 3. What kind of media institution might distribute your media product and why?

We have three main institutions involved in our media product:

• 'AX Production's funded our film
• They are an institution known for funding high budget films with mass audiences
• Typically make action/adveenture films
• Perfectly suited our film due to the mass audience reach we tried to have and the genre of our film
• Similar to 'Sony Pictures Entertainment'
• 

•  Produce and disribute high budget films
• Most films produced are action films although some cross over into the family market
• Films produced include the Spiderman franchise and Men in Black

• 'Focus Entertainment' is the international distributor for our film
• They always handle films with a massive audiences and international releases
• Passed on the local distributing rights of our film to the UK distributor 'Infinite Pictures'

• 'Infinite Pictures' handles the local distribution of our film
• Having a local distributor as compared to a large international one is useful because they are more suited for a UK audience and will know how to target them effectively
• The relationship between 'Focus Entertainment' and 'Infinite Pictures' is similar to the relationship between 'Paramount' and 'Icon'
• 'Icon' takes on  'Paramount' films and distributes them to UK audiences

Our film would be shown at roughly 200 multiplex cinemas across the UK in order to ensure this film reaches every part of the country and it is accessible by all audiences. 

A typical cinema that would screen this film is the 'Cineworld' in Enfield, North London

After the cinematic release, this film would see a DVD and Blu-Ray release in the ancillary markets to ensure this film is profited from as much as possible.

Evaluation: 2. How does your media product represent particular social groups?

There are two contrasting social groups represented within our media product. The contrast between the two is the differences in age and how this affects their character.

The older character is about the age of 30. 

• He is shown to be much more experienced than the younger character through use of action, dress codes and emotion

• His actions are all very focused and concise showing no hesitation and complete control over the situation

• His facial expression is constant and calm throughout the sequence again showing control and power

• He is dressed in plain clothing showing a mature serious look about him

• He carries a gun throughout giving the audience the feel that this character is very experienced


 

 The younger character who is about the age of 17 is much more panicked in his approach to things and fearful throughout the sequence;
• His actions are very quick and inconsistent. This represents his inability to think straight when put into a stressful situation and due his lack of experience he is unable to make the right decisions


• He is dressed in more fashionable clothing showing his youth

• His face has a constant expression of fear and he is heavily breathing throughout showing how panicked he is and his lack of control of the situation

• At the end of the sequence he tries to attack the older character showing the foolishness is his youth since attacking an older man holding a gun is probably complete stupidity on his part.


Overall the representation of age in this opening sequence draws on the experience of age in contrast the foolishness of youth. This conforms to the expectations of society since younger people are known to stereotypically think they know more than they do.