Evaluation: 5. How did you attract/address your audience?

In order to attract our target audience of young males and teenagers we chose a mix of two genres that are extremely popular with these demographics. This of course was a mix of action and thriller to create an action thriller film.

This brainstorm shows a list of the themes, iconography, characters and narrative patterns that occur within action thrillers:

 The items circled in white are those which are included within our film. As most of them are circled in white it shows that we stuck to most of the key elements of this genre.

Here is a list of a few other elements included in our film to attract the target audiences as much as possible:

• This genre has been proven to work we stuck very closely to what an audience would expect from an action thriller because it has been proven to work over and over.
  
• Characters are from the same group as our target audience so are easily related to
  
• The film includes many emotional pleasures such as its ability to make the audience fearful and build suspense and tension
  
• Build up of enigma throughout the opening sequence, why is this young male being chased?, provokes intellectual participation of the audience encouraging them to engage try and figure out what is happening
  
• The film has a high budget feel which is much more popular among our target audience than low budget independent films
  

Here are a few screenshots showing all the themes included in our opening sequence:

 Uses and Gratifications

• Our film includes mainly emotional pleasures to stimulate the audience. Our film targets the fears within audiences to make them feel scared and excited with all the action and suspense packed into the film.
• Our film includes some intellectual puzzles due to the amount of engima that is created throughout the opening sequence and encourages the audience to figure out what is happening
• Some parts of the audience may get pleasure out of all the different technology that is seen in the film later on

Marketing

In order to ensure as large of an audience response as possible a successful marketing campaign needs to be deployed that will appeal to the audience. Here are a few ideas on how that could be done:

• Advertisments on buses. These are typically used for film releases and are successful at reaching a broad audience
• A campaign on a social networking site such as Facebook. Since this platform of media is used by a massive majority of our target audience it will definitely raise awareness of the film
• Billboard posters. These again are very successful at reaching a broad audience
• Tie-ins with popular products such as Coca-Cola. Since this product is consumed regularly by most of the target audience it will definitely raise awareness of the film.