Final sequence

Preliminary Trask

Monday, March 29, 2010

Evaluation: 3. What kind of media institution might distribute your media product and why?

We have three main institutions involved in our media product:


  • 'AX Production's funded our film
  • They are an institution known for funding high budget films with mass audiences
  • Typically make action/adveenture films
  • Perfectly suited our film due to the mass audience reach we tried to have and the genre of our film
  • Similar to 'Sony Pictures Entertainment'
  •  Produce and disribute high budget films
  • Most films produced are action films although some cross over into the family market
  • Films produced include the Spiderman franchise and Men in Black



  • 'Focus Entertainment' is the international distributor for our film
  • They always handle films with a massive audiences and international releases
  • Passed on the local distributing rights of our film to the UK distributor 'Infinite Pictures'


  • 'Infinite Pictures' handles the local distribution of our film
  • Having a local distributor as compared to a large international one is useful because they are more suited for a UK audience and will know how to target them effectively
  • The relationship between 'Focus Entertainment' and 'Infinite Pictures' is similar to the relationship between 'Paramount' and 'Icon'
  • 'Icon' takes on  'Paramount' films and distributes them to UK audiences


Our film would be shown at roughly 200 multiplex cinemas across the UK in order to ensure this film reaches every part of the country and it is accessible by all audiences. 
A typical cinema that would screen this film is the 'Cineworld' in Enfield, North London

After the cinematic release, this film would see a DVD and Blu-Ray release in the ancillary markets to ensure this film is profited from as much as possible.

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